Etude Le Panorama sémiologique des codes et stratégies de marque BIO

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Semiopolis au Natural Beauty Summit


 

Semiopolis interviendra au Natural Beauty Summit le 23 Novembre à 11h30.

Nous aurons le plaisir de vous présenter les conclusions générales de notre étude sur les codes du BIO :

"LE PANORAMA DES CODES ET STRATEGIES DE MARQUE DU BIO"

 

Résumé de notre intervention en anglais

A semiotics Mapping of the strategies and codes of organic brands Within the framework of its e-signs monitoring, SEMIOPOLIS carried out a semiotics study of the packaging codes of over 150 organic brands in the following sectors: cosmetics/cleaning products/food, national brands and distributors to fully capture the strategies and codes of organic brands on the French market. The study found 49 different strategies which can be grouped into 6 categories: Fun Organic, Cuddly Organic, Moralizing Organic, etc. At the conference, Marina Cavassilas will present the main conclusions of this study: the main trends with a focus on the semiotics practices of a few charismatic brands.


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